Paper Stock Terminology
Linen paper delivers a subtle, embossed finish, similar to a finely woven cloth. It provides your document with an elegant appeal and is desirable for professional documents, such as resumes.
This option provides your paper with a texture that resembles that of a homemade product.
This paper ensures that your document screams professionalism. Crest is a strong contender as a premium writing text and cover grade.
This paper has a neutral pH (7 or slightly greater). Documents made from acid-free paper tend to have a prolonged life span.
There are two different ways to determine paper weight (lb or pt).
Pound (lb or #): The weight of paper is determined by the weight of a ream (500 sheets), measured in pounds, in that paper's basic sheet size.
Caliper Point (pt): Paper can also be measured by caliper point (pt). Pt refers to the thickness of an individual sheet of paper (in thousandths of an inch). If your print job requires high stiffness, make sure the paper is "manufactured to caliper," thus guaranteeing a specific thickness and stiffness.
Cover stock is a term used by paper manufacturers for a heavy paper that is suitable for catalogs and other folders. Cover stock can come in “coated” which has a smooth surface, or “uncoated” in its original rough surface.
This finish provides your paper with a high-gloss finish.
This finish gives your paper a dull, no-gloss finish. The term, without luster, is known as a matte finish. Colors generally appear softer on a matte finish and text can be easier to read, rather than on glossier finishes.
Paper brightness affects the images or text printed on the paper, mainly the vibrancy of colors. The brightness of a paper is ranked on a scale of 1 to 100, with 100 being the brightest. For example, multipurpose bond paper (used in copy machines and desktop printers) has a brightness in the 80s, while photo papers tend to scale in the 90s. Papers with a matte finish show a greater difference between their brightness options than papers with a glossy finish.
80# Gloss Text
This serves as your standard glossy paper stock. It's thickness resembles that of a light magazine cover. It possesses a shiny finish that provides an excellent opaque base for rich process color printing. It is generally used on brochures, flyers, posters, etc.
100# Gloss Text:
This stock is similar to the 80# gloss text, but is 25% thicker and heavier. This type is also often used for brochures, flyers, etc.
80# Gloss Cover
This "cover" stock is stiff and coated with a glossy finish. It adds a professional appeal to photographs and other images. This thicker stock is often used on brochures, catalog covers, etc.
Aqueous coating is used to protect your documents. It provides a high-gloss surface that guards documents from dirt and fingerprints. It is often used on postcards and business cards to increase durability as they travel through the mail or from person to person.
Silk Laminated card stock provides a soft, silk-like finish, is water-resistant and tear-resistant, and compliments vibrant colors. The finished product has a unique feel and texture that is unlike regular paper-printed card stocks.